Marketing Platform Action
Use this action to add, update or delete a contact in a given Marketing Platform list.
Settings
The action uses the following settings:
Mode
The mode that will be used by the action.
⛔
Force Resubscribe
If the email has been added and then deleted previously from the Marketing Platform list, The resubscribe will fail without this flag.
⛔
API Username
The API Username you can retrieve from your Marketing Platform account.
✅
API Token
The API Token you can retrieve from your Marketing Platform account.
✅
List Name
The name of the list where the contact will be added.
✅
Email Address
The email address of the contact that will be added to the list.
✅
Merge Fields
The fields you would like to fill for the contact.
✅
Remarks
You can retrieve your Marketing Platform API Username and API Token from your Marketing platform account details: From the left main menu, click on 'INTEGRATION', then select 'MANAGE API KEY' in the flyout menu. Your API Key information will be listed in the table labeled 'Created API Accesses'.
The List Name must be a valid name from your Marketing Platform defined profiles list. If the list is not found, the action will not be completed.
The action will automatically look in the selected list for an existing contact with the specified email. If the contact is found, merge fields will be updated according to the data you set. If not found, the contact will be added.
Merge fields should be specified in a NAME=VALUE notation, with one field on each line, similarly to the picture below:
As in all other Xenioo fields, dynamic parsing is fully supported. If a merge field is not found, the action will ignore it and continue with other merge fields.
Trigger
This action has no triggers.
Variables
This action produces the following variables:
Name
Description
marketingplatform_result
This variable contains the execution result of the action
marketingplatform_profileid
This variable contains the Marketing Platform profile id
The possible values of the variable 'marketingplatform_result' are the following:
Value
Description
email_empty
The email field is null or empty
operation_failed
There was a generic error while executing the action
getlist_failed
There was an error while getting the Marketing Platform list informations
deleteprofile_failed
There was an error while deleting the Marketing Platform profile
resubscribeprofile_needed
The Marketing Platform profile for the specified email is deleted and the 'force resubscribe' flag is not set
addprofile_failed
There was an error while adding the Marketing Platform profile
updateprofile_failed
There was an error while updating the existing Marketing Platform profile
resubscribeprofile_failed
There was an error while resubscribing the Marketing Platform profile to the list
Availability
Channel specific availability follows the table below:
Channel
Availability
Fully Available.
Fully Available.
Telegram
Fully Available.
Web
Fully Available.
Alexa
Fully Available.
Google Assistant
Fully Available.
Slack
Fully Available.
API
Fully Available.
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