Audiences can be created inside the global audiences view under the broadcast section or when filtering conversations. Updates done from one side are reflected on the other. Audiences can be evaluated in near real-time while you build them by just clicking on the refresh button you can see on the bottom right of the Create Audience dialog.
This is the name of the audience. It can be anything you like.
Using this dropdown you can choose if the current audience conditions are to be checked using AND (all conditions must be met) or OR (any condition can be met). More complex relations can also be achieved.
Using this grid you can add multiple conditions that will be matched against each user conversation variables or tag based on the previous logical option. The following fields are available:
Each Audience can have only AND or OR matching for all fields but you can still create sub groups and complex filters by matching multiple audiences together.
This is achieved by using the Audience condition as filter in another audience. The first audience will instance the second one as a filter and evaluate it to return a match or no match. You can then mix each match with other conditions. Nested audiences can even reference other audiences up to 5 level of depth.